Your marketing is counterproductive & wasting your time...
Your marketing in the places that your clients are already proficient in. Therefore you’re speaking to a customer that will most likely not convert. They’ve already filled that gap and don’t need another bridge there.
photo from pinterest creator @makurina_uix
Unless you’re a genie to get them to change what’s already working by then asking them to spend money for you to do what they already do, then I think it’s time to find another strategy that works.
This is easy to say but hard to remember everyday when you’re just focussed on prospecting and finding your clients. It’s easier to change your systems and efficiently show up for potential clients in the right spaces then trying to just prospect how you prospect and home for the best which ends up being you having to change their minds.
Below I wanted to provide some alternative ways to find your next client based on business niche and where your client shows up looking for your assistance:
This layout will go...(business niche) and (where you should prospect)
Social Media Marketing ➡️ In-person industry events, pop-ups, trade shows, Google Ads (high-intent searches), Word of mouth & referrals, Facebook Groups for business owners (not marketers), Podcasts & speaking opportunities, Business accelerators & incubators
Event Planners / Experiential Marketers ➡️ Brand partnerships & experiential teams, Hospitality groups & venues, Nonprofits & corporate ERGs, Trade associations & chambers of commerce
Web Designers / Developers ➡️ Startup communities & SaaS forums, VC newsletters & demo days, Local business associations, Website audits sent via cold email
Accountants / Bookkeepers ➡️ Small business Facebook groups (not finance groups), Startup accelerators & coworking spaces, Payroll software communities (Gusto, QuickBooks users), Legal offices & CPAs for referral partnerships
Lawyers (Business, IP, Contract, Employment) ➡️ Founder communities & incubators, VC & startup newsletters, Slack groups for startups and operators, In-person small business workshops & seminars
Real Estate Agents ➡️ Divorce attorneys & estate planners (referrals), Corporate relocation partners, First-time buyer workshops, Community events (schools, churches, HOAs)
Med Spas / Aesthetic Providers ➡️ Bridal shops & wedding planners, Fitness studios & luxury gyms, Influencer events & pop-ups, Local lifestyle publications
Home Service Providers (Plumbers, Electricians, HVAC, Cleaners) ➡️ Property managers & landlords, Real estate brokerages, HOA boards, Local builder & contractor meetups
