Your Words Are The Reason Why Your Potential Clients Don't Sign the Dotted Line...
Don't let how you communicate keep your clients from moving forward to the next step.
You don’t realize how many potential clients you have lost just based off communication alone (including a lack of it too).
I had the results to prove why I’d be the perfect person to hire but my word choice was scaring away even the most trusting clients that had followed me for years.
So if they knew that I was good at what I did, why didn’t they sign the dotted line? Because I communicated how it could benefit them like TRASH.
The way you propose to your clients (& yes I hope you have a proposal and especially a visual deck when doing your intro calls) determines if they trust the impact you’ll bring.
Here are some words and phrases that you can save and incorporate into your language and proposal decks to ensure effective “deal-closing” moments:
Commitment —> Investment
Weekly meetings —> Weekly 30 minute strategy sessions to discuss _____ approach for the following week
First call —> Consultation, Introductory, Discovery or Onboarding call
I’m knowledgeable —> I’m an expert in…
Results —> ROI (return on investment)
Ask me —> Inquire for more
My approach to what you need —> Your tailored options or customized plan to accelerate your business
What you can do better —> How I can add to your current business’s traction
Affiliate —> Revenue share
Overall, there’s individuals that can do the same thing, provide the same services, and sell the same things as you, but what makes your proposal different is you.
Still curious on how to enhance your business systems in 2026? Email me at social@therefluencecreatives.com and I’d love to help you optimize your business.
