Why Selena Gomez’s PR Stunt came at the perfect time…💄📈
So you might’ve heard that Selena Gomez added people to her personal private story. It caused an uproar of prideful feelings from the ton. Many screaming and instantly posting about how special they felt. Many see it as a cool moment to connect with another celebrity, but from a Refluence® lens, here’s a confirmation on why this move was calculated and strategic as well as something that other successful owner-facing brands should do.
The marketing team needs a raise…
Everyone was in shock!
Let’s start with…
Timing
Did you know that the day she added everyone to her close friends was the day she launched new products on Rare Beauty? Talk about a perfect uproar. Not only did it send a notification to some people that they were added but it also brought more eyes to her and her brands page. I even noticed that one of her products was sold out!
Many brands focus on what they’re trying to launch so much that they forget to triple check if the timing makes sense. Not only triple checking it for your production line expectations but also news in the world and holidays that people tend to be preoccupied on. If you know the date that you want to product or service launch, one way to solidify that eyes are on you and your brand is to pull a PR stunt, have an event, launch influencer posts before and during the launch date, or notifying your email list.
There’s so many ways to make timing perfectly yours which is exactly what Selena and her team did.
2. Emotion
Emotions are one of the best things you can influence within your target audience. How you make a person feel directly influences the actions they make toward your personal brand or business. Simply put, if someone feels positively towards you, they tend to want to support you and surprisingly, negative feelings might not earn you one of their dollars, but it will surely give you an extra view on social media.
Selena ignited a few emotions from her fanbase. A few of them being these below:
Pride - wow Selena added ME to her close friends!
Curiosity - what’s she up to? why me? is something dropping soon? new music? new makeup?
Excitement - I’M IN SELENA’S CLOSE FRIENDS AHHHHHHH
Indifference - oh she must’ve added everyone though, this isn’t special
So how are you influencing your audience? If you don’t know, that doesn’t mean that you aren’t evoking anything, so it’s time to find out.
3. Pioneering
As far as I know, Selena and her team are the first to try this PR stunt and must I say, it WORKED so many are sure to follow. Being the first to do something is what they call a trendsetter and a market leader.
But seriously whoever’s idea this was on her team needs a raise. Many times if you’re lacking fresh ideas, people tend to blame it on a saturated market but all in all it’s about your brand messaging, the platform that you share it through and on, as well as your ability to reach the people you’re trying to talk to. There are so many makeup brands similar to Selena’s in the world but there will always be space for the one who owns their immediate space and knows how they want to communicate the value proposition of their brand.
Have a topic that you want to see discussed or a general marketing question? Email us social@thereluencecreatives.com
